Before the internet age, creating advertisements with Billboards/Newspapers/Radio was the best way to attract new customers. This day is long gone. Still relevant, but overpriced.
Today's world is very different. There are a lot of different areas in marketing, this can be a very confusing hurdle to overcome. We study your brand, study your relevant industry, understand what your goals are and implement the best overall ROI for your business to stay on budget.
There are no right or wrong methods to advertising, just the cheapest method for attention. We look for relevant audience for your industry and find out where there attention is. We then implement a marketing strategy to capitalize on this attention. This how we determine where the ad spend will be allocated.
Full service Calgary Marketing Agency offering complete solutions including creative, Social Media Management and more. We strive to provide the best client service for our customers. Whether you choose us long term or not, we help you develop a blueprint tailored to your business for long term growth.
Social Media Advertising
There is no doubting the power of social media platforms when it comes to advertising your brand. We strongly believe this is the new best form of Marketing and Advertising today. We can structure Ads targeting specific audiences who are interested in your brands market. We are experts in this field and excel with Facebook and Instagram ads. We can help you scale with the right campaigns, create custom and lookalike audiences for your business.
Search Engine Optimization(SEO)
SEO is one of the most important parts of a business. This is a long-term battle and takes time, but the rewards are worth it. Ranking 1st page without using ad spend not only generates more revenue but increases relevant traffic to potentially achieve more sales. Local SEO is a very valuable tool to target customers near your area in order to expand and scale correctly. We will keep you updated on key metrics that will help your business.
Social Media Management
Social Media Management and Marketing are growing rapidly, if you are not doing this you will not be growing as you can be. Managing these multiple accounts typically requires a full-time employee, we offer a cost-effective solution to manage these accounts. Social Media is a complex and challenging task to make effective but is very rewarding if the right platform is chosen for marketing.
Google Ads is still one of the best ways to advertise. Combining SEO with PPC ads is a great way to get your website ranked appropriately. Running campaigns with a specific target in mind including shopping/search etc. is a great way to keep your ROAS on budget and profitable. We also specialize is utilizing the best ROI for YouTube video ad's to drive real results.
Using Video for advertising generates 50% more traffic than traditional text and images combined. This is usually combined with cost-effective advertising through Social Media. Influencer marketing can also be a great way to target a specific audience related to your brand. YouTube advertising is a fantastic way to engage with your customers through video form.
A very undervalued form of marketing. Using email marketing correctly has by far the best ROI for any form of marketing. With over 4000% ROI, it is a fantastic way to keep existing customers engaged with your brand with newsletters and special promotions. We have monthly email marketing options as low as $150 per month!
We get it. Navigating complex marketing strategies that change daily, can be extremely frustrating. Digital Marketing is the new norm for any new and growing business, without this it will be very difficult to succeed. Every piece of Digital Marketing is all linked together including SEO, SEM, Social Media and Content Marketing. Each of these topics branch out into many other subtopics that are linked together like a tree. Running an Effective Marketing strategy requires the full service approach to give you the best results possible. Let us show you how.
SEO is one of the most important parts of a business. This is a long term battle and takes time, but the rewards are worth it. Ranking 1st page without using ad spend not only generates more revenue, but increases relevant traffic to potentially achieve more sales. Local SEO is a very valuable tool to target customers near your area in order to expand and scale correctly. We will keep you updated on key metrics that will help your business.
Having an effective SEO campaign requires time and there are no overnight fixes, doesn't matter what someone else can promise you. Doing this properly is far better than instantly running paid campaigns alone to promote your business. Pairing paid advertising with a strong SEO strategy is the best way to grow your brand. Creating good content is now a very strong part of an SEO plan, we help you create this.
Blogging or content writing for your brand helps google make sure you stay relevant. Once you post google will crawl this content and index it appropriately. This helps you attract new customers and keep existing customers engaged.
Here's what our Calgary SEO Services offer.
- Search Strategy and Analysis
- Keyword Research
- Most up to date tools to track and fix broken links.
- Optimizing Page Content for relevancy
- Relevant Title Tags, URL's and Image Alt Text's
- Optimize website layout for your site
Off Page SEO tells google what people think about your brand and site. Here are the factors we help you with.
- Help build effective links for your brand
- Optimize website layout for your site
- Article Writing
- Video Content Management and Creation
- Social Media Management and Marketing
Pairing these options with an effective Social Media Strategy helps your business flourish in todays world.
Social Media Management
Social media is now without a doubt the most important part of your business growth and customer engagement. The world of social media is now a requirement for "Social Proof" for new and upcoming business and for already established businesses.
The absolute main reason for social media management is to give your customers the care they deserve. Where are most people spending most of there time? Social Media. Creating real human responses on social media can turn a short term customer into a long term customer.
We help you navigate every social media platform and even the new and upcoming platforms where we think your audience will be. Managing these profiles is typically a very time consuming process and potentially requires multiple employees, depending on the size of the business. We use the most up to date technology too not only speed up this process but to save you money.
We help you navigate the complex world of influencer marketing. Influencer marketing is one of the most cost effective marketing techniques around. We source and explain why a specific influencer will be a good fit for your brand, different techniques to save overall costs and how and when to use them effectively in your overall marketing campaign.
LinkedIn is the most important platform for B2B companies. We can effectively manage this for potential clients in the future. We are Calgary Social Media Marketing experts. Let us show you how.
Content marketing is an absolute must to keep your customers engaged with your brand. Having effective and relevant content marketing streamlines to boost your SEO. Having content that stands out increases your customers likelihood to be a repeat customer. Link building and blog posting also increase your sites DA to attract new customers. Having well planned out content for your business across all social platforms is without a doubt, one of the most important parts to build your business. This shows your new and current customers that you are relevant and staying engaged.